TWST's First Event: The Pong Tournament at The Verve

Certain moments define a brand’s identity, marking the beginning of something truly exciting and unforgettable. For TWST (The Weekend Starts Thursday), that moment was our very first event—a pong tournament held at Rutgers University’s New Brunswick campus. The venue? None other than the second floor of the legendary Verve apartment complex, where college life thrives and weekends start early.

This wasn’t just any pong tournament. It was the start of a movement, an event that perfectly captured the fun-loving, carefree attitude that TWST stands for. It was a night of competition, camaraderie, and, most importantly, unforgettable memories. In this blog post, we’re going to take you back to that epic night, sharing how it all went down, what made it so special, and how it set the tone for the brand that TWST is today.

So grab your solo cups, relive the experience, and discover why TWST’s first event wasn’t just a pong tournament—it was the beginning of a new college lifestyle.

The Verve: The Perfect Party Venue

For those familiar with Rutgers University and its buzzing social scene, The Verve apartment complex is a name that needs no introduction. Located in the heart of New Brunswick, The Verve is home to students who know how to balance work and play. With spacious apartments, a central location, and a community vibe, it has long been the epicenter of Rutgers’ social life. And for TWST, it was the perfect spot to host our first-ever event.

The second floor of The Verve was the ideal setting for the pong tournament. With plenty of room for tables, music, and enthusiastic crowds, the atmosphere was electric from the moment the event kicked off. The apartment complex’s reputation for hosting some of the most legendary parties on campus only added to the excitement. When word got out that TWST was hosting a pong tournament there, students knew they couldn’t miss it.

The Tournament: Pong As You’ve Never Seen Before

When we set out to create the TWST Pong Tournament, we wanted to do more than just throw a typical party. We wanted to create an experience that embodied the spirit of “The Weekend Starts Thursday”—a celebration of fun, competition, and good times with friends.

The tournament format was simple: teams of two would compete in traditional pong rules, advancing through rounds until one team was crowned the champion. But what made this tournament special wasn’t just the game—it was the atmosphere.

From the moment people walked into The Verve’s second floor, they were greeted by the sound of music, laughter, and the unmistakable clinking of solo cups. The energy was contagious. Teams came ready to compete, but more importantly, they came ready to have a good time. Friends cheered from the sidelines, the music set the perfect party mood, and the smell of pizza (because let’s face it, no college party is complete without pizza) filled the air.

Why This Event Was a Turning Point for TWST

The TWST Pong Tournament wasn’t just a fun night; it was a defining moment for the brand. Hosting the event at Rutgers allowed us to connect with our audience in a way that felt personal and authentic. From the start, TWST has been all about celebrating college culture and understanding what makes student life special. The Rutgers Pong tournament was our way of bringing that vision to life.

We didn’t just want to sell clothes—we wanted to create experiences that our customers would remember for years to come. The pong tournament was the perfect way to launch TWST because it reflected the same values we pour into every design: fun, community, and embracing the college experience to the fullest.

For many of the attendees, it wasn’t just about winning the tournament. It was about coming together, enjoying the night, and sharing an experience that felt unique to Rutgers, The Verve, and TWST. And that’s what TWST is all about—creating moments that make college life unforgettable.

Highlights from the Night

Of course, the TWST Pong Tournament wasn’t just about good vibes. There were plenty of memorable moments from the night that had everyone talking:

• The Intense Finals Match: As the night progressed and teams were eliminated, the competition heated up. The final match was a nail-biter, with both teams going cup-for-cup in one of the most intense pong games anyone had ever seen. In the end, the winning team took home not only bragging rights but also some exclusive TWST gear, including our signature graphic tees and flag.
• The Crowd: Rutgers students know how to show up, and the crowd at the tournament was no exception. The energy was high from start to finish, with friends hyping up the players and keeping the party going throughout the night.
• The Vibe: One of the things that made the tournament so special was the laid-back, friendly vibe. Even though it was a competition, everyone was there to have a good time, and the night felt more like a celebration of college life than anything else.
• The TWST Presence: Throughout the event, TWST had a strong presence, with banners, pop-up shops, and exclusive merch available for attendees. It wasn’t just about the game—it was about getting people excited about the brand and giving them a taste of what TWST represents.

The Aftermath: A Night to Remember

The TWST Pong Tournament was a huge success, and it didn’t take long for word to spread across campus. For weeks after the event, students were still talking about the epic night at The Verve, the competition, and the sense of community that the event created. It wasn’t just another Thursday night but the beginning of something bigger.

For TWST, the pong tournament wasn’t just about throwing a party. It was about creating a movement. The tournament helped establish TWST as more than just a clothing brand—it showed that we understand the college experience and that we’re here to celebrate it with you.

The Future of TWST Events

The success of our first event at Rutgers was just the beginning. Since that night at The Verve, TWST has been committed to bringing more exciting events to campuses across the country. From pop-up shops to themed parties, we’re always looking for new ways to connect with our community and create experiences that capture the spirit of Thursday nights.

And if you missed the first TWST Pong Tournament, don’t worry. We’re already planning the next one, and trust us—it’s going to be even bigger and better. Whether you’re a pong champion or just there for the vibes, we promise that TWST events will continue to be a staple of college life.

Join the TWST Movement

If you’re ready to be a part of something bigger, it’s time to check out what TWST has to offer. Our clothing isn’t just about looking good—it’s about celebrating the college experience and embracing the idea that The Weekend Starts Thursday.

Don’t forget to follow us on Instagram at @TWSTbrand to stay up to date on all the latest drops, upcoming events, and exclusive content. Be the first to know about our next big party, and see how TWST is taking over campuses everywhere.