Why Pregaming and Thursday Night Parties Are the Heart of College Culture

College life is a whirlwind of experiences, challenges, and memories that stick with you long after graduation. For many students, it’s a time to grow, explore, and figure out who they are and what they want out of life. And let’s be real—part of this unforgettable journey involves parties, social gatherings, and those cherished moments that bond friends together for life. At TWST (The Weekend Starts Thursday), we’ve always believed in celebrating the moments that make college so special, and nothing encapsulates that better than pregaming and partying on Thursdays.

The Culture of Pregaming: More Than Just a Pre-Party Ritual

If you’re in college, you know the routine: gather your friends, crank up the music, and get ready to make the night legendary before you even step out the door. Pregaming has become a beloved tradition on campuses everywhere, and for good reason. It’s the perfect way to set the tone for the night, bond with friends, and hype each other up for whatever the evening has in store.

Why do we pregame? Because it’s about more than just drinking; it’s about the camaraderie, the laughter, the shared playlists, and the moments when everyone comes together before heading out into the chaos. You play games, swap stories, take those first group selfies of the night, and start to feel the buzz of excitement. Pregaming isn’t just a warm-up—it’s often the highlight of the night. It turns to getting ready into a full-blown event, and it gives you those inside jokes and “remember when” moments that last a lifetime.

At TWST, we know how crucial these moments are to the college experience. That’s why we’ve made it our mission to create clothing that captures the vibe of pregaming and carries that same energy wherever you go.

Thursday Nights: The True Start of the College Weekend

While most of the world reserves their party hats for Friday and Saturday, college students have a different mantra: The weekend starts Thursday. This saying isn’t just a catchy slogan—it’s a lifestyle, and it’s one we proudly champion. Thursday night parties are the unofficial kickoff to the weekend, the chance to let loose before classes on Friday (if you even have any!) and get a head start on making unforgettable memories.

But why Thursday? The answer lies in tradition and practicality. Thursdays mark the point where the stress of the week starts to ease, and students can finally let themselves breathe. By Friday, many students have lighter schedules or none at all, making Thursday the perfect opportunity to de-stress, unwind, and immerse themselves in college party culture. It’s about getting a jumpstart on the weekend fun and having an extra night to celebrate life, friends, and the shared experience of being in college.

For many students, Thursday night isn’t just a party—it’s a rite of passage. From crowded house parties and bar nights to Greek life mixers and themed events, it’s the night when campus comes alive. TWST exists to celebrate these nights and the culture that surrounds them. When you’re wearing TWST gear, you’re not just dressing for a night out—you’re showing that you understand what it means to live for those moments when the week’s stress melts away and the weekend officially begins.

The Importance of Party Life in College

Let’s take a moment to address an important point: College is about education, but it’s also about growth, connection, and making memories you’ll talk about for years to come. Partying in college isn’t just about having fun; it’s a critical part of the social fabric of campus life. It brings people together, helps students form lifelong friendships, and creates opportunities to connect with people from different backgrounds.

Party life in college matters because it builds community. Whether it’s pregaming with your roommates, meeting new people at a party, or catching up with friends you haven’t seen all week, these social experiences contribute to a richer, more fulfilling college life. It’s where you build bonds, celebrate milestones, and find moments of joy amidst the pressures of studying, exams, and adulting.

TWST recognizes that these moments are what makes college special, and we’re here to make sure you’ve got the right gear to celebrate in style. Our clothing is designed to reflect the energy, excitement, and memories of college party life. When you wear TWST, you’re wearing a reminder to live life to the fullest, enjoy every moment, and embrace every Thursday night like it’s the start of something unforgettable.

TWST: Your Go-To Brand for College Parties

At TWST, we believe that the best nights start with the best outfits. Our shirts and apparel are made to capture the spirit of pregaming, Thursday night parties, and the college lifestyle as a whole. We’re here to make sure you feel confident, comfortable, and ready to take on whatever the night brings. Whether you’re pregaming at your dorm, dancing at a club, or hanging out with friends on campus, TWST gear is designed to make every night feel like the start of the weekend.

Join the Movement

Ready to take your college party game to the next level? Shop our collection of TWST shirts and apparel to make sure you’re always dressed for the occasion. We’ve got everything you need to keep the energy alive, from Thursday nights to weekend-long celebrations.