Why TWST is the Ultimate College Party Brand You Need Right Now

College life is all about making memories that last a lifetime: the wild parties, the late-night hangouts, the spontaneous road trips, and of course, the friends that feel like family. At TWST (The Weekend Starts Thursday), we live for these moments. Our party brand is built on the belief that the best days of the week start early, on Thursday, because who says you have to wait for Friday to let loose? If you’re a college student who loves going out and wants a brand that truly speaks to the spirit of campus life, look no further—TWST is here to make every night an unforgettable experience.

From our iconic shirts that are already making waves across campuses to the exciting new pieces dropping soon, TWST has quickly become the must-have brand for college students who know how to live it up. Here’s why TWST is the best up-and-coming party brand for college students, and why it’s quickly becoming a staple in the wardrobes of students everywhere.

1. Our Mission: To Redefine College Party Culture

What makes TWST different from other brands? At its core, TWST was created for college students, by college students who understand that partying isn’t just a weekend activity—it’s a lifestyle. We know that Thursday is when the magic starts, and we want our clothes to be there for every unforgettable moment. TWST’s mission is simple: we’re here to bring students together, spark conversations, and turn every party into something special. Whether it’s pregaming with your roommates, hitting the bars with friends, or heading to a house party, TWST clothing is made for the students who live for these moments.

2. Our Iconic Pieces: What’s Already on the Site

If you haven’t checked out TWST’s catalog yet, you’re missing out. Here’s a breakdown of some of the current best-sellers that are making TWST a staple for college students:

• The “Game” Shirt: Our very first shirt that helped launch the brand, the “Game” shirt is an ode to one of college’s most beloved traditions: beer pong. With a design on the back that mimics the thrill of calling “game” when you’re about to win, this shirt has quickly become a favorite among students. It’s comfortable, fun, and makes a statement wherever you wear it—perfect for pregames, parties, and all-around good times.
• MAPA (Make America Party Again) Shirt: This piece has been a huge hit. Featuring a bold design of a certain well-known figure holding a handle and the slogan “Make America Party Again,” this shirt perfectly captures the spirit of the college party scene. It’s a piece that speaks volumes about not taking life too seriously and living for the moments that make college life memorable.
• College Flags: TWST doesn’t just stop at shirts. Our college flags are designed to add personality to your dorm room or apartment and make any party feel more festive. Featuring designs inspired by classic college party themes, our flags are quickly becoming must-have items for students who want to deck out their spaces and show off their love for the college lifestyle.

3. What’s Coming Next: Get Hyped for Our Newest Drops

If you think our current lineup is awesome, just wait until you see what’s coming next. We’re constantly working on new pieces that keep up with the trends and meet the needs of our community. Here are some teasers for the upcoming releases that we know you’ll love:

• Thursday University Collection: Dropping soon, this collection is designed to capture the energy of Thursday nights on campus. Think of it as a tribute to those iconic college nights where the weekend can’t come fast enough, and Thursdays are the unofficial start of the best nights. Expect hoodies, tees, and accessories that scream college pride with a TWST twist. Thursday University is all about celebrating the energy of campus life and the students who make every Thursday feel like a Friday.
• Christmas-Themed “Game” Shirt: Imagine our classic “Game” shirt but with a holiday twist. This shirt is perfect for holiday parties, Secret Santa gatherings, and everything in between. The holiday edition of the “Game” shirt will keep the same fun spirit of the original but with festive details that make it perfect for the season.
• Our First Hat Drop: We’re excited to announce that we’ll soon be releasing hats to complete your TWST party look. Whether you’re into trucker hats, snapbacks, or fitted caps, our hats will add the perfect finishing touch to your outfit. We’ll be asking for your input on social media to help us design the ultimate hat for college students, so stay tuned and make your voice heard!

4. Why TWST is Perfect for College Life

TWST was designed with college students in mind, and our gear reflects that in every way. Here’s what sets us apart:

• Authentic College Culture: We understand that college life isn’t just about hitting the books—it’s also about the friendships, the parties, and the experiences that shape who you are. Our party brand reflects the lifestyle of students who know how to work hard and play hard. We’re all about creating pieces that embody the college spirit, and our designs are inspired by campus life and the moments that matter most.
• Community-Centered Brand: We don’t just make clothes—we’re building a community. TWST is more than just a label; it’s a way for students to come together and celebrate what makes college special. We love seeing our gear at parties, campus events, and on social media. When you wear TWST, you’re not just wearing a brand—you’re part of a movement.
• High-Quality Pieces That Last: College is full of adventures, and you need clothes that can keep up. TWST uses high-quality materials that are comfortable, durable, and designed to last through every party, road trip, and late-night study session. Our clothes are made to be as resilient as college students are, so you can count on them to look good even after countless wears.

TWST’s Impact on College Party Culture

TWST isn’t just here to sell clothes. We’re here to make an impact on college party culture and bring people together. Our pieces spark conversations, encourage camaraderie, and remind students to enjoy every moment. Whether you’re rocking a TWST tee at a Thursday night mixer, wearing our holiday gear to a themed party, or decking out your dorm with our flags, TWST is all about celebrating college life and making sure every moment counts.

Call to Action: Join the TWST Movement Today!

Ready to experience the ultimate college party brand? Check out our collection of shirts, flags, and more on our website, and get in on the fun. You can also follow us on Instagram and TikTok at @TWSTbrand for exclusive updates, sneak peeks of new drops, and more insights into the TWST community.

Don’t miss out on the chance to be a part of the next big thing in college fashion. Shop now and let’s make every Thursday feel like the weekend together!