The Weekend Starts Thursday
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The First Shirt That Launched The Brand: The Beer Pong Shirt “AKA: Game”
Every brand has a story. For TWST (The Weekend Starts Thursday), that story starts with one iconic shirt—a design that captured the essence of college life and set the tone for everything that followed. This wasn’t just any shirt; it...
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TWST's First Event: The Pong Tournament at The Verve
Certain moments define a brand’s identity, marking the beginning of something truly exciting and unforgettable. For TWST (The Weekend Starts Thursday), that moment was our very first event—a pong tournament held at Rutgers University’s New Brunswick campus. The venue? None...
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TWST Goes Viral on TikTok: How We Hit Over 10 Million Views Social Media
In today’s digital age, social media has become the driving force behind a brand’s success. With platforms like TikTok and Instagram dominating the lives of college students, it’s no surprise that when a brand like TWST (The Weekend Starts Thursday)...
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How Frat Parties Shaped the TWST Brand and Why It Matters to College Life
College life is filled with countless traditions; for many students, the fraternity party is at the heart of campus culture. It’s where memories are made, friendships are forged, and the weekend officially kicks off. These parties aren’t just social events;...
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TWST x PNE: The Weekend Starts Thursday and Party Never Ends First Ever Collaboration
There’s something about college life that makes every Thursday night feel like the start of a new adventure. Whether it’s hanging out with friends, heading to the local bar, or hitting up the biggest frat party on campus, Thursday is...
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How TWST is Revolutionizing University Greek Life
College life is more than just classes, exams, and assignments. For many students, it’s the place where they form lifelong friendships, learn about leadership, and immerse themselves in unique traditions that define their university experience. Nowhere is this truer than...
